Lawyers need to get the word out about their practice to get new clients. While word-of-mouth marketing is good, you can be losing potential clients if you do not have a presence online. Today, most people use the internet to search for solicitors. When they search for solicitors in your area, they can become your clients if they know about you. How can you make people know about your firm? The answer lies in digital marketing.


Given the many people that search for solicitors on the internet, you should establish a presence for your practice on the avenue. To begin, you will need a website where prospects can learn about the services you offer. The services you offer, background of your team, awards won and contact are among the information that should be on your site. The website should have a professional look to make it easier for prospects to want to hire you.


You can implement an online Solicitors SEO marketing plan on your own or hire a legal digital marketing agency to do the work for you. The company you hire should be experienced in various types of online marketing such as pay per click (PPC), search engine optimization (SEO) and content marketing. These strategies, when implemented well, will increase the likelihood of prospects finding out about your legal firm. You will come across a number of legal digital marketing agencies that you can work with. Before hiring any company, you should do some research. The research will enable you know whether or not a particular company will be right for you. When looking for a legal marketing agency, consider the following:


Experience of the Firm

Find out about the experience of the digital marketing firm. An experienced company will not find it difficult to come up with a working plan that will get you traffic and leads. It is important to choose a company that has experience in implementing online marketing campaigns for solicitors. The company should understand your ideal audience and the types of content that will work for them. It is also important to ensure the agency you choose to work with can implement specific marketing campaigns you may be interested in.


Consider the past successes of the agency you want to hire. Find out which solicitors the company has worked with in the past. The clients should have gotten results from the work that the agency did.


Ask for Recommendations


You should ask for referrals of the top Digital Strategy for Solicitors marketing companies in your area. Find out from other attorneys which companies they use for online marketing. Ensure the company you have been referred to is great by doing your own research.